Less Than 1-Month to Elevate (Important Updates Inside)
We are in the final countdown to our first Proforma event of 2022… Elevate!
The entire Event Team is busy planning for your arrival in Las Vegas. We will be sharing more information with you as we get closer to the event date.
Today, we are sharing updates and information with you regarding our current Health and Safety Guidelines. We will follow the PPAI Expo’s guidelines and that of the local and state governments.
The best way to keep up to date regarding these issues is to visit the PPAI Healthpitality webpage where they have current and easy-to-read information: https://expo.ppai.org/healthpitality/
Your safety is very important to us and we will keep you informed of any updates or changes to these guidelines. Let me know if you have any questions.
If you need to change your travel plans, please review our FAQ page and then contact [email protected].
See you soon!
Your Proforma Events Team
- Published in Updates
What Suppliers Are Bringing To The Table In 2022
As Elevate 2022 approaches we took time to reach out to our Valued Supplier Partners and ask them why they are excited about the next year and meeting up with the Proforma Family!
Here’s what they had to say…

Now more than ever, partnerships matter! I want to do all I can for ALL my clients at the production level, quicker turn times, best pricing, etc. etc., but of course we work hardest for the people we care about. It’s a 2-way street, for sure, and I want to develop and grow my relationships and receive the same in return. Continuing to build our incredible Proforma Network and strengthening our ties with the remarkable Proforma Community is a huge motivator for us. The new ideas and new opportunities that come from events are always serious fun! Be the first to see new Sublimation options for our fantastic Sublimated Hoodie Program!
Michael Reisbaum, Vice President of National Accounts with Blue Generation

I love working with Proforma Owners and Support Team Members because each person has made me feel like a part of the Proforma Family. Attending this event can give us both massive growth opportunity by working together. I want to help each Owner increase sales by presenting our first aid and safety kits. Our team can help Owners meet budgets and build custom kits without turning orders down. I will be there to discuss ways to increase their sales with new customers and current customers by presenting first aid and other safety kits we carry. Also we are carrying more name brand items than ever. We can’t wait to see everyone soon!
Chance Graham, Promotional Sales Manager with Ready4Kits

I’m super excited to see Proforma Owners at Elevate to help share the latest features in ESP, including sharing some Proforma Branded presentation themes they can upload into their own licenses of ESP, plus easy ways to check inventory right in ESP.
Joan Miracle, Executive Director, Corporate Accounts with ASI

I’m excited to meet everyone at the Elevate Event! Proforma has a long history of loyalty with 3M and we’re looking forward to a prosperous 2022! I’ll be taking a group out for dinner that evening… don’t know who those are yet, but I will have a special gift for each of you!
Sara Fette, Contract Key Account Executive with 3M

Customer apparel and headwear is very hands on and a good relationship and communication is crucial on overseas orders. I look forward to sharing unique ideas to grow Owners’ businesses. I will not be doing a cookie cutter presentation as this event. Together, we can significantly grow your business AND your margins in 2022!
Matt Eysoldt, Multi-Line Rep at Head with Toe HTT

After almost 2 years of video calls replacing in-person meetings, we are ecstatic to finally get to talk face-to-face at Elevate! There is nothing like the energy of PPAI, where the creative juices are flowing and the anticipation of a successful New Year is buzzing. The one-on-one conversations that take place at these events are invaluable. When we can have those intentional conversations, we get to dive deeper into your business so we can support you in the best way. It is our goal to make you look like a Superhero to your clients, and we can do that best by fully understanding you, your clients, and what you need to make that happen. We have a great line-up of products being launched in the New Year, all of which will be added to our ReadyShip program. We look forward to continuing to stay on top of inventory and maintain the quickest lead times in the industry. After the supply chain issues that have been plaguing the industry in 2021, we want to make it easy for you! Forging relationships at Elevate is the first step in making things easier for you and your clients. We can’t wait to see you there!
Wendy Knapp, VP of Sales & Marketing with iClick
I am excited to meet with as many Owners and Sales Reps as possible in order to prepare and strategize for 2022. It is important to let everyone know how certain industries are performing within the uniform market. Being able to sit face-to-face and explain why an industry has suddenly emerged and how one has dropped off is important information to share. We look forward to having another great year with the Proforma Family.
Brett Garran, National Accounts Manager with Edwards Garment
If you have not registered already, now is the time!
See you there!
Your Proforma Supplier Partner Team
- Published in Updates
You may NOT be a solutions provider if…
Hello Proforma Family,
If the past year has taught us anything, it’s that you can no longer be a solutions provider if you are not offering eCommerce solutions to your clients.
This is not only the result of the eCommerce boom, but a younger generation that is taking over buying responsibilities in companies around the globe.
They are more tech-savvy, are used to ordering everything online, and appreciate simplicity. For them, it’s all about wanting to spend less time doing order entry and more time in other areas.
The question is, are you prepared to offer solutions that align with this new buyer demographic?
If you are not prepared to sell and setup a ProStore, then the answer to that question is, no.
ProStores is the solution these buyers are starting to look for and will expect to see going forward.
2022 is the year to get comfortable AND confident selling eCommerce solutions.
It starts at Elevate with the Celebration of the release of our new ProStores Training Module!
- ProStores Training Module Sneak Peak: Leave Elevate ready to leverage the new ProStores Training Module to create operational efficiencies and boost your teams’ confidence to sell and set them up correctly.
- 1-on-1 ProStores Opportunity Consultations: Sit down with our Success Coaches to discuss any potential ProStores opportunities you might have in the queue.
- ProStores Education Sessions: Hear from Owners (including myself) about their ProStores clients, how they came to be, and how you can identify and land your own.
If you have not registered for Elevate already, please don’t delay any longer.
Register Now!
Our team will be there and we hope to see yours there as well.
See you there!
Pratt Pande
Proforma IdeaPress
Five Million Dollar Club Member
Mountain East & Vice President OAC Representative
Technology Committee Member
- Published in Updates
The #1 thing holding you back
Hello Proforma Family,
If I could sell and setup a ProStore every week, I would do it!
That’s because, to date our existing ProStores have generated over 2,000 orders and a LOT of revenue. Streamlining the ordering process, and giving my client’s time to do other things within their business…and, bonus… allowing more time for me to focus on growing my sales in other areas.
Getting to that point has come with its fair share of fear, hours of education/training and mistakes made.
From talking to other Owners it’s apparent, the number #1 reason that most people don’t sell eCommerce regularly is fear of the unknown. It is something new to them… outside of their comfort zone.
It’s the fear of not knowing how to position ProStores, how to answer questions about them, and how to set them up without making costly mistakes that holds some back.
There are only two ways to overcome fear and capitalize on the eCommerce boom that’s currently underway; Experience and Education… with the drive to do it.
I’ve learned the hard way through the school of hard knocks, trials and tribulations, and experience.
Lucky for you… you get to learn the easy way… through education in 2022, designed by our expert ProStores Team just for all of us and our teams!
It begins with the new ProStores Training Module that’s being released at Elevate 2022!
This program will equip you to…
- Overcome your fear of eCommerce so you can talk confidently about ProStores, help determine which level of store is best for your client, and add ProStores to your portfolio of value-added benefits of partnering with Proforma.
- Streamline your processes AND your customers so you both don’t have to focus on day-to-day order entry or worry about how to keep all the orders on-brand.
- Avoid costly eCommerce mistakes so you can keep orders on-track and on-time through streamlined and seamless processes.
- And much more…
At the event I will also be a part of a ProStores panel where you will hear about real life case studies of successful stores and how you can identify and set them up too!
Join us as we celebrate our new ProStores Training Module release at Elevate 2022!
If you haven’t already, register now!
See you in Vegas, baby! 🙂
Terri Tolmack
Proforma Hi-Rez
West Coast OAC Representative, Secretary,
Marketing & Technology Committee Member
- Published in Updates
Get a headstart on your New Year’s Resolution
Hello Proforma Family,
I hope this finds you doing spectacularly this Holiday Season!
As Julie and I get ready to celebrate Thanksgiving tomorrow with our family and friends, I’m reflecting on what I am thankful for AND my excitement for the coming year.
I’m very thankful for family, friends, colleagues and all the blessings I’ve experienced as part of the Proforma Family.
I am also very excited to be a member of the Proforma Owner Advisory Technology Committee and to be involved in the new ProStores Training Module release at Elevate 2022!
Here are several reasons why…
#1. Functionality and Integration
We have tried many different eCommerce platforms over the years and nothing beats the comprehensive functionality of the ProStores platform. I know that ProStores will be able to meet our clients’ unique requirements every time.
The integration with ProVision streamlines operations and simplifies workflow processes for our team.
#2. Market Timing
Due to the birth of a hybrid workforce and efforts to streamline organizational spending, old customers and prospects that didn’t need eCommerce, now do!
In fact, we had two meetings this past week with existing clients that previously didn’t want an eCommerce site, but are now ready for one. And we are meeting with another client next week about a ProStore.
At Elevate, I’ll be sharing more about these opportunities and how you can identify them in your existing customer list.
ProStores and the NEW ProStores Training Module position us to win with new clients and old ones.
#3. Self-Transformation
Lastly, the new ProStores Training Module being released at Elevate will be part of my New Year’ resolution to reshape how we approach our business.
The truth is, the new ProStores Training Module will allow us to hire new team members and quickly train them on the platform. This will allow me to renew our focus on business growth and other revenue generating activities, like marketing and sales.
So be a little selfish this year and take advantage of the ProStore Training Module to transform and kick start your team’s education on this powerful platform.
Join me and the rest of the Proforma Family at Elevate 2022 as we Celebrate ProStores and the release of our new ProStores Training Module!
If you haven’t already, you can register here. www.proformaelevate.com
Happy Thanksgiving!
Dan Haar
Co-Owner of Proforma Strategic Promotions
Great Lakes OAC Representative and Technology Committee Member
- Published in Updates
The 73% Solution
Hello Proforma Family,
Did you know that in businesses today, 73% of the buying decision-makers are Millennials?
These Millennials grew up with technology and are DEMANDING that technology power the way they transact business.
Now, more than ever, you need to understand eCommerce and include it in your sales discussions and services offerings.
If you are not offering an eCommerce solution to your prospects – you are at a significant disadvantage.
If you are not offering an eCommerce solution to your current customers – you have a high risk of losing the business to your competition.
At Elevate, we will celebrate our powerful ProStores technology, 5,000+ ProStores, and many replicable success stories.
We will also celebrate the release of our new ProStore Training Module with over 40 in-depth training courses. These courses will:
- include detailed instructions for creating and managing ProStore products, stores, and order workflow
- provide a path to achieve the industry certification of Certified eCommerce Consultant
- allow you to identify customers and prospects that will benefit from the ProStores platform
- help you master the selling, closing, and implementation process for this powerful technology
- empower you to accelerate your success
There is no doubt that future success in our industry will be driven by technology.
If you want more success in 2022, you need to understand how to win with technology.
Make 2022 your best year ever. Click the link below to get details and REGISTER NOW!
Register for Elevate 2022 Now!
I look forward to seeing you soon.
If you have any questions about Elevate 2022, please email [email protected].
Stan Maxwell
Chief Strategy Officer
- Published in Updates
5X Your Rolodex
hello all owners and sales associates,
i believe most of you could EASILY 5X your sales in the new year.
does it excite you to easily 5X your sales in 2022?
follow the simple steps below to see if you should be excited:
- rough guess your annual sales of promotional products (hard goods and wearables)
- multiply your sales of promotional products times 5
does that number excite you?
truth is that businesses spend $5 to $10 on printing for every $1 they spend on promotional products.
and this business is EASY FOR YOU TO EARN. EASY. some people just overthink it and make it hard.
i will be teaching a session at elevate 2022 on how to EASILY 5X your sales with printing.
NO PRODUCT KNOWLEDGE REQUIRED.
let me say that again.
NO PRODUCT KNOWLEDGE REQUIRED.
and even better… there are NO SUPPLY CHAIN CHALLENGES with printing.
NOW MORE THAN EVER, you need to learn how to easily, dynamically multiply your sales with printing.
i don’t care if you tried selling printing before and didn’t have much success. you were approaching it WRONG.
i will be teaching the RIGHT WAY to win the business. most sessions i have seen teach the WRONG WAY.
at this session NOT ONLY will you learn how to easily 5X your business with printing NO PRODUCT KNOWLEDGE REQUIRED…
we will also be introducing:
- a powerful marketing program and sales tool THAT WILL DO THE SELLING FOR YOU
- a weekly zoom call that will support you every step of the way
- a NEW proforma group you can join to help make selling printing A TON OF FUN
more to follow.
if you are ready for more success in 2022 you need to click below and REGISTER NOW:

p.s. you know you need to kick start your new year with renewed enthusiasm, motivation, information and resources. you won’t get that staying home.
thank you
dream bigger…
greg
- Published in Updates